If you see an advertisement for gum, you won’t just see a piece of gum in a wrapper. You’ll probably see an attractive young woman chewing gum in close contact with a handsome man contemplating a kiss. The gum will sell because it provides a solution. The subtle message: if you chew this gum, someone…
Sex sells. Right? Wrong. Sex doesn’t sell, it arouses us. What sells (or convinces us) is the connection and emotional reaction we have to the way a product makes us feel. Axe body wash, Godaddy, Victorias Secret, or many other mainstream companies that uses scantily clad women to sell their products is creating a space of…
The number of orphaned children in the world today has reached 143 million. 143 million! Although we may not physically see young boys scrounging through garbage heaps for food and sniffing glue to satisfy hunger pains, it does not make their plight any less real. Chances are we’ll never hold and comfort wailing babies, longing…
Why did you marry your spouse? Craig Groeschel, pastor of LifeChurch.tv says, it’s probably not because you found them boring, too busy for you, critical or self-absorbed. You probably chose your companion because you enjoy being with them, because you find them fun! Why then, do we expect our marriages to survive when we become…
Karen grew up in an abusive, alcoholic home. Life wasn’t easy for her. By the age of sixteen, she wanted to escape from the abuse so badly that she ran off and married a boy her own age. Karen immediately got pregnant, and the all-too-young marriage soon ended. She spent the next thirteen years as…
